The label design for danish matcha brand Matcha Ethos’ tin cans was designed by Frederik Aagaard Nielsen in 2022. The label-design is based on a captivating and colorful illustration of a Japanese landscape, with tea fields, hills, and a mountain as the main focus. The aim was to spark curiosity about the products through the label's visual appeal. The logo design draws inspiration from the iconic Japanese Torii structures and incorporates cranes, resulting in a lively logo that tells its own story.